Marketing can be used to tackle wicked social problems such as smoking, gambling, obesity and mental health. In this course, we explore a range of wicked social problems and develop marketing strategies and tactics to bring about positive behaviour changes that benefit individuals, communities and society. This course provides you with the opportunity to apply traditional marketing tools to non-traditional contexts, with a focus on issues associated with global wellbeing and the endeavours of non-profit organisations.

Course detail

Prerequisite

BUS105

Semester of offer Subject to change

• Sunshine Coast: Not Currently Offered
• Moreton Bay: Not Currently Offered
• Caboolture: Not Currently Offered
• South Bank: Not Currently Offered
• Online: Not Currently Offered

Units

12.00

Tuition fee

1.4B:Accounting, Business, Law, Economics, Management

Census date

Academic Calendar

Class timetable

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Course outline

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Students enrolled in this course should check the course Canvas site to ensure that they are accessing the most recent approved version of the course outline.