In this course you will explore the opportunities and challenges facing food marketers in today's increasingly competitive and global environment. Two themes underpin this course: the importance of supply chain development and management, and given food consumption is highly habituated, a focus on driving behavioural change. The key tasks in driving change include developing an appealing offer, developing an effective brand strategy and interrupting routine behaviour at point of sale (POS).

Course detail

Prerequisite

BUS105

Semester of offer Subject to change

Not currently offered

Units

12.00

Tuition fee

1.4B:Accounting, Business, Law, Economics, Management

Census date

Academic Calendar

Class timetable

View class timetables for this course

Course outline

View the current course outline for this course

Students enrolled in this course should check the course Canvas site to ensure that they are accessing the most recent approved version of the course outline.