Fostering Trust and Credibility Through Informed and Honest Communications
This course is designed for allied health practitioners, including psychologists, occupational therapists, speech pathologists, and physiotherapists who want to develop their business, enhance their marketing skills and better communicate with potential clients who could benefit from your services.
In this course you will learn about:
- Describing the potential benefits of your programs and services for clients.
- Creating and managing the reputation of your private practice.
- Communicating clearly and effectively with potential clients.
- Navigating and complying with Ahpra's advertising guidelines.
Register your place
Individual module: 3-hour module
Cost: A$120
Prices are in Australian dollars and GST exempt
For further information, please contact the Personal, Professional and Corporate Development Hub.
Registration closes: 1 November 2024
Email: corpdevhub@usc.edu.au
Tel: +61 7 5430 1144
Module dates
Duration: 2 x 1.5 hours
Date: 4+6 November 2024
Time: 6.30pm - 8.00pm
Location: Online
Meet the presenter
Dr Jacqueline Burgess is a multi-award-winning educator based at University of the Sunshine Coast, Queensland, Australia. She has consulted for various businesses and her research has been covered by national and international media. Jacqueline has taught marketing courses at undergraduate and postgraduate levels, and direct to industry. Jacqueline is passionate about supporting healthcare professionals to discover how ethical marketing practices can build reputation through clear, consistent communication and support potential clients to understand the potential benefits of services.
Meet the presenter
Dr Anita Hamilton has practiced occupational therapy in hospital and community settings in mental health, acute care, and vocational rehabilitation. Alongside her husband, a psychologist, she co-leads a thriving private practice. Anita teaches occupational therapy at University of the Sunshine Coast, Queensland and has been recognised nationally and globally as an innovative educator. As a progressive educator, she is now working to bridge the gap between healthcare and business by pioneering initiatives to enhance the entrepreneurial acumen of allied health professionals.
Testimonials
"This course was a great deep dive into some of the types and techniques in marketing and I learned a great deal."
"It was an informative and engaging talk that made me more confident about marketing."
"Jacqueline Burgess was very interesting and conversational which helped with understanding and being engaged in the learning."
"Anita Hamilton has such a warm and engaging presenting style."
"I really benefited from the way Anita delivered the course and feel like I got a deeper understanding than I usually do from courses because of the way the course is designed."
"Anita is a joy to have as a teacher and it is clear that she puts lots of time and effort into preparing our classes."