Professor Maria Raciti | UniSC | University of the Sunshine Coast, Queensland, Australia

Accessibility links

Non-production environment - wwwtest.usc.edu.au

Professor Maria Raciti

PhD C.Qld., PFHEA

  • Professor, Marketing
  • Co-Director, Indigenous and Transcultural Research Centre
  • School of Business and Creative Industries
Email
Telephone
+61 7 5430 1153
Office location
SD-K-2-2.17A
Campus
Sunshine Coast
Maria Raciti

Professor Maria Raciti (Kalkadoon-Thaniquith/Bwgcolman) is a social marketer who uses marketing tools and techniques to bring about social justice and behaviour change. Professor Raciti is co-director of the UniSC Indigenous and Transcultural Research Centre, co-leader of the education and economies theme in the Australian Research Council Centre of Excellence for Indigenous Futures, a member of the executive of the Australian Association of Social Marketing, the 2018 Research Fellow with the National Centre for Student Equity in Higher Education and was part of an Australian Government departmental task force assisting with the 2019 National Regional Rural and Remote Tertiary Education Strategy. Maria is a Principal Fellow of the Higher Education Academy (UK), a QUT Centre for Behavioural Economics, Society and Technology Fellow, a member of the International Social Marketing Association's Board of Directors and has long been affiliated with the Australian Centre for Student Equity and Success. Dr Raciti is regularly engaged as an expert advisor and has undertaken several large-scale research projects that have produced meaningful and impactful outcomes aligned with the United Nations SDG4 (Quality Education), SDG8 (Decent Work and Economic Growth) and SDG10 (Reduced Inequalities) and the National Closing the Gap Target 6 (Further Education) and Target 8 (Economic Participation).

 

Professional memberships

  • National Aboriginal and Torres Strait Islander Higher Education Consortium
  • Native American and Indigenous Studies Association (Global)
  • Higher Education Academy (UK)
  • International Social Marketing Association
  • United Nations Association of Australia Academic Network
  • Australian Association of Social Marketing
  • ServCollab: Serving Humanity Through Collaboration

Fellowships

  • Fellow, Centre for Behavioural Economics, Society and Technology (BEST), Queensland University of Technology (2023-present)
  • National Centre for Student Equity in Higher Education Grants and Fellowships Committee (2023-present)
  • Adjunct Fellow with the National Centre for Student Equity in Higher Education, Curtin University (2019-2022)
  • Secondment to Departmental Taskforce with the Australian Government Department of Education assisting with the 'Napthine Review': The National Regional Rural and Remote Tertiary Education Strategy (2019)
  • Research Fellow with the National Centre for Student Equity in Higher Education (2018)
  • Principal Fellow of the Higher Education Academy (UK) (2017)

Journal Editorial Boards

  • Higher Education Research & Development College of Reviewers
  • Journal of Services Marketing
  • Services Marketing Quarterly
  • The Australian Journal of Indigenous Education
  • Student Success Journal 

Journal Associate Editor

  • Journal of Social Impact in Business
  • Australian Journal of Social Issues

Awards

  • Market Research Society (Global) Silver Award Finalist Paper for the International Journal of Market Research, 2024
  • Journal of Services Marketing Outstanding Reviewer 2024
  • Emerald Literati Award for 2018 Highly Commended Paper for International Journal of Event and Festival Management
  • Emerald Top 25 Most Downloaded Articles by Australian Authors Published in 2013
  • Emerald Top 25 Most Downloaded Articles by Australian Authors Published in 2013
  • Journal of Consumer Marketing Most Highly Downloaded Article in Past Two Years 2011-13
  • Best Paper in Track (Social Marketing), Australian and New Zealand Marketing Academy Conference 2014
  • Best Paper in Track (Marketing Education), Australian and New Zealand Marketing Academy Conference 2010
  • Best Conference Paper with an International Focus, Australian and New Zealand Marketing Academy Conference 2009
  • Best Paper in Track (Social Marketing), Australian and New Zealand Marketing Academy Conference 2009
  • ALTC Carrick Institute Citation for Outstanding Contributions to Student Learning 2006
  • Vice Chancellor's Medal for Outstanding University Teaching, 2006

Professional Social Media

Research grants

Project name Investigators Funding body Year/s
Saving lives in rural and remote Australia: Tackling rheumatic heart disease-related pathologies using behavioural economic interventions for early prevention, diagnosis, and managing disease progress Dulleck U, Torgler B, Whyte S, Lee Hong A, Wang W, Doran J, Raciti M, Currie J

National Health and Medical Research Council (Ideas Grant) (A$1.15m)

2024-2029
Implementation of the YBMenNT online social and emotional wellbeing health promotion program for young Aboriginal and Torres Strait Islander males Smith J, Canuto KK, Watkins D, Drummond M, Stahl G, Black O, Raciti M, Mahoney R, Prehn J, Canuto KC., Brickley B, Bonson J, Paradisis C, Stokes, C, Petersen J, Opozda M, Miller K, Robinson M, Stothers Movember Social Connections Challenge, Movember Foundation (Global) (A$400,000) 2023-2025
ARC Centre of Excellence for Indigenous Futures Hokowhitu B, Moreton-Robinson A, Fredericks B, Ward J, McKinnon C, Raciti M, Dudgeon P, Shay M, Beetson S, Garvey G, Parter C, Bainbridge R, Gray P, Behrendt L, Williams M, Eades S, Porter A, Bargallie D, Roe Y, Wood A, Dreise T, Haar J, Smith L, McIntosh T, Andersen C, & Mohamed J

Australian Research Council

(A$35m)

2023 – 2030
Indigenous business in Australia: A scoping study Shay M, Raciti M and Fredericks B The University of Queensland 2022 Indigenous Research Engagement and Partnership Fund (A$30,175) 2022
Adaptation of an online mental health and wellbeing education and support intervention for young Aboriginal and Torres Strait Islander males in Australia (Phase 1, Pilot) Smith, J., Watkins, D., Stahl, G., Canuto, K., Gupta, H., Rung, D., Tari-Keresztes, N., Black, O., Prehn, J., Anderson, P., Raciti, M., Dingwall, K., Drummond, M., Clinch, D., Vigona, J., Bonson, J., Aanudsen, D., & Moore, S. Movember Social Connections Challenge, Movember Foundation (Global) (A$10,000) 2021-2023
Education Building capabilities for success: Targeting preparedness for ongoing learning Dinan-Thompson, M., Nakata, M., Fredericks, B., Raciti, M., Bunda, T., Barney, K., Tomaszewski, W., Heberlein, W., O’Neill, Y., Sanmarco, V., and Mitchell, G. Regional Partnerships Project Pool Program, Australian Government (A$101,876) 2022
Implementing Indigenous knowledge approaches in doctoral education Manathunga C, Qi J, Raciti M, Singh M, Gilbey K and Stanton S 2021 Australian Research Council (Discovery Project), Australian Government (A$277,459) 2021-2024
Success from the perspective of the successful: Low SES students, success and completion in higher education Rubin, M., Evans, O., Burke, P. J., Bennett, A., O’Shea, S., Allen, K., Denson, N., Howley, P., McqQeen, S., Mills, C., Naylor, R., & Raciti, M. 2018 Higher Education Participation and Partnerships Program, National Priorities Pool, Australian Government Department of Education (A$324,311) 2019-2022
How the perceived risks of going to university influence the decision by people from low SES backgrounds to participate in Australian higher education. Raciti M National Centre for Student Equity in Higher Education (A$215,000) 2018
Widening regional and remote participation: Interrogating the impact of outreach programs across Queensland Trinidad S, Kelly M, Mitchell, G, Koshy P, Li I, Zacharias, N, Raciti M, Costello D

2016 Higher Education Participation and Partnerships Programme, 2016 National Priorities Pool, Australian Government Department of Education and Training (A$320,000 Category 2)

Final Report

2017-2018
Increasing female participation in sport: Queensland Oztag Powell B, Raciti M

2017 Advance Queensland: Knowledge Transfer Partnership Program,
Department of Science, Information, Technology and Innovation (A$41,000 Category 2)

Final Report

2017-2018
The 'University Place':  How and Why Place Influences the Engagement and Retention of Aboriginal and Torres Strait Islander University Students Raciti M, Carter J and Gilbey K

Office of Learning and Teaching Seed Grant (USC) (A$40,000).

'Final Report'

2016–2017
Social Marketing Strategy for Low Socio-economic-status Communities: Widening Participation in Higher Education Kelly M, Flynn K, O'Brien G, Trinidad S, Russell-Bennett R, Drennan J, Eagle L and Raciti M

Higher Education Participation and Partnerships Program, National Priorities Pool (A$580,000)

Research and Strategy Phase Final Report

Field Research Final Report

Survey of Expert Proxies Final Report

Position Paper Final Report

2015–2016
Professional Learning Conversations for Academic Leadership in Learning and Teaching Readman K, Rowe J, Raciti M, Nugent M and Nemeth J

Office of Learning and Teaching (USC) Extension Grant (A$30,000).

2013
Valuing the Portfolio of Festivals and Events on the Sunshine Coast Gration, D and Raciti M (with Getz D, UQ)

Sunshine Coast Regional Council; Sunshine Coast Destination Ltd.; Tourism Events Queensland and Faculty of Arts and Business USC (A$36,000)

Project Journal Article 1

Project Journal Article 2

2012–2013
Developing Sustainable Industry for Pacific Island Communities Wallace H, Carter J, Jones K, Johns C, Randall B, Pauku R and Raciti M

Pacific Agribusiness Research for Development Initiative (A$1.12M)

Final Report

2011–2014
Indigenous Sunrise Project:  School to University Pathways Raciti M (Project Leader), Tuovinen J, Powell B, Sellwood J and Taylor P

Department of Education, Science and Training Funding (A$85,000)

Final Report

2007–2009
The effect of social support on consumer-to-business relationships - A pilot study Raciti M

USC Internal Seed Research Grants ($A5,000)

2007

Research areas

  • services marketing
  • social marketing
  • higher education

Supervision areas

  • First Nations business and education 
  • Social marketing
  • Services marketing
  • Consumer behaviour

Teaching areas

  • BUS512 Introduction to Research Concepts and Design

Select recent research publications