Sport and Event Marketing
MKG 621
Description
Postgraduate Course
Sport and leisure occupies an increasing proportion of the life of the average Australian citizen. There is an increasing need for events to be managed and marketed with greater professionalism in order that resources are allocated more effectively and efficiently. This course provides students with knowledge of the marketing of sport and events and will develop applied research skills in the area. These skills are relevant to the growing work opportunities in the sport and event arena.
Usual Semester of Offer: Semester 2
Other Information
Area(s) of Study: Marketing |
Number of Units: 12 |
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