Marketing Research Project
MKG 321 (Offering: 2003)

Description

The foundation of sound marketing is a detailed understanding of the market; market needs, market mechanisms - including competitive activity, and market influences. It is essential to generate market information and analyses which reflect reality and this is achieved by the employment of sound research methods. This important market research course is concerned with the exploration, development and implementation of sound research methods; and does so within the context of a real marketing problem. Students may choose any relevant marketing research topic. This project will be supervised by staff in the Marketing discipline.

Major(s)/Minors(s): Marketing

Usual Semester of offer: Semester 2

Other Information

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