Advanced Research Methods (Marketing)
MKG 301
(Offering: 2003)
Description
This course aims to prepare students for their marketing research project in semester 2. It is structured to enable students to develop advanced research skills which have relevance to marketing situations. This course covers a review of elements in the research project including problem definition, literature review, hypothesis development, types of research design and data collection methods; and sampling strategies. There is a strong emphasis on the use of statistical tools in data analysis and interpretation using computer packages; ethical issues in research; and reporting research results.
Major(s)/Minors(s): Marketing
Usual Semester of offer: Semester 1
Other Information
Area(s) of Study: Marketing |
Number of Units: 12 |
Prerequisite: BUS101 + BUS105
Antirequisite: BUS301 |
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