Sport and Event Marketing
MKG 221
(Offering: 2003)
Description
Sport and event marketing is an import, emerging stream of marketing inquiry and practice. This course examines the application of marketing concepts, tools and models to the marketing of sport and leisure events and activities. The theoretical foundations for the course lie in the service marketing and economics literature. Subjects covered in the course include the distinctive nature of the services sector, the nature of transactions, events management, sponsorship, sport and leisure promotions, public relations and fund raising. Analyses of ongoing sports and events will help students to develop a model of sports and events marketing which can be tested in later studies and activities.
Major(s)/Minors(s): Marketing, International Business, Tourism
Usual Semester of Offer: Semester 2
Other Information
Area(s) of Study: Marketing |
Number of Units: 12 |
Prerequisite: BUS105 or MKG101 |
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