Public Relations: Tourism and Hospitality
CMN 229 (Offering: 2003)

Description

The tourism industry is one of the country's largest employers and offers enormous potential for communication graduates. Recent international and national events are making the tourism industry more competitive than ever before. This course provides industry specific learning for work as public relations professionals. The course will combine the theory of public relations with the development of practical skills. The focus is on contemporary issues for Public Relations professionals in the tourism and hospitality industries. The course will emphasise case studies of Australia's high profile airlines, hotel chains and tourist attractions.

Major(s)/Minors(s): Communication Studies, Public Relations

Usual Semester of offer: Semester 2

Other Information

Close Window