Advertising: Copy and Image
CMN 226
(Offering: 2003)
Description
This course examines the structure of the advertising industry in Australia and its relationship with other media and information industries. The emphasis is on the production process for advertising across different media and the evaluation of the persuasive strategies used. Students will be encouraged to approach advertising as creative strategies to solve client problems and will have the opportunity to work with industry professionals on current regional and Queensland campaigns.
Major(s)/Minors(s)/Specialisation(s): Communication Studies, Public Relations
Usual Semester of offer: Semester 2
Other Information
Area(s) of Study: Communication Studies |
Number of Units: 12 |
Prerequisite: Any 4 introductory level courses |
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