Marketing Theory and Practice
BUS 605 (Offering: 2003)

Description

Postgraduate Course
An understanding of marketing is essential not only for those planning to work in business, but for all students who wish to make more informed choices as consumers. In this course students will study the practical aspects of marketing in the context of established theoretical principles. The course covers the basic principles of advertising as well as selling and uses practical examples applying to both products and services.

Usual Semester of Offer: Semester 2

Other Information

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